Jul 29, 2020
I am a huge advocate for collaboration, especially the type that has you leaning in and wanting to learn more! We all have people in our communities that we would love to connect others with and pour directly into our audiences. I’m diving into how to make sure you’ve set proper expectations with your contributors about who owns the content, how it will be used, and much more!
00:52 - When you collaborate with another brand, who owns the content?
01:53 - Community Shout Out!
02:37 - Why you need to set clear expectations with your contributors.
03:27 - How do I apply this to the people within “Guide My Community”
04:15 - Tip 1: Share your vision.
04:45 - Tip 2: Make sure your contributors know who your audience is.
04:56 - Tip 3: Be clear about your needs and the timelines for the project.
05:48 - Tip 4: Be clear about how you intend to use their contribution. (Their intellectual property)
06:44 - What is the “Right of Publicity?”
08:01 - What expectations to set upfront with your contributors.
08:48 - When does it make sense to ask for “Exclusive Rights” to content?
09:58 - How do you compensate your contributor?
10:35 - How and When to show up.
11:11 - Example: How I structure my podcast invites.
13:03 - What expectations do I set with my guest? What’s a “Perpetual License?”
14:41 - When can you get contract templates for yourself?
Work with Lauren Ruiz:
https://www.guidemybusiness.co/book-a-consultation
Connect with Lauren on Instagram: @thelaurenruiz
https://www.instagram.com/thelaurenruiz/
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